GET TO KNOW US!
Thanks so much for stopping by the site. My name is Venessa and I am the co-founder of Mindful FÜD! We are a local plant based company with a mission to make a difference. Interested to know what the most effective way to cut your carbon footprint is? You guessed it. Your food choices.
I just want to give you a quick background about this business. I started in 2015 as a meal delivery service called Feed Me Fit. In 2018, I personally decided to go vegan and later that year changed the business to be entirely plant-based as well. Of course this change was scary after spending years building this business from the ground up, and knowing all of my customers were meat eaters, but I went vegan to make a difference, and I knew that as a business, I could have a much greater impact. Funny enough, we ended up keeping all of our customers and gaining a whole new group of them as well - and the reason why? You guessed it! ;) Our delicious plant based meat!! So delicious that it now had a name of its own - Mindful FUD
Why plant-based you ask? Animal agriculture is one of the most polluting industries globally, and in order to make the necessary changes to secure a sustainable future, meat consumption must be reduced. Unfortunately, until recently, most vegan products were - let’s say - not so tasty…so there was never a realistic way to approach reducing our meat consumption. Fortunately, now we are here - so there is no excuse!
We currently make plant based alternatives for chicken and honey and have plans for *so* much more! Our chick’n is made from VWG. Everyone always asks ‘what is vwg? And it is the protein extracted from wheat which makes it high in protein and low in carbs. Our hunnie is actually made from local BC apples! And I bet you’re asking yourself right now - but isn’t bee honey vegan? And the answer is, when it comes to sustainability and the health of the bees, it’s not.
After surviving covid, I was unfortunately dealt with an even unluckier hand (who woulda thunk), and in March of 2021 I lost the 2000 sq ft commercial kitchen that I built to an arson fire directed at someone else. The community rallied behind me and in just 3 days donated over $20,000, so we have spent the last 7 months rebuilding. We also decided our passion lay with Mindful FÜD and so that is now our sole focus and brand!
Although covid has had so many negative impacts, one positive that has come out of it is that we’ve learned and are more aware of the issues this world is facing and that we need to do something about it. Yes, we are a vegan business, but we respect everyone's choices and paths. We are not here to judge anyone for what they choose to eat, we are just here to provide another option to enjoy that’s less harmful on the planet, because by making even minimal dietary changes, anyone can have a positive, lasting impact.
But we also can’t be successful in reinventing the food system if people don’t understand why.
For example: Animal agriculture is actually so inefficient that if the world's population grows to nearly 10 billion as its projected too, we’ll need to produce more food in the next 40 years than has been created in the past 10,000 years. This simply cannot happen with today's food system. However if we decided to grow food for humans instead of farm animals, we could potentially produce enough to feed our growing population
The main take away from this is that EVERY SINGLE PERSON’S ACTIONS MATTER. It may be hard to see the true impact of such a seemingly small thing as choosing to eat less meat and more plants, but the bigger picture is truly inspiring!
Thank you so much for listening to my story and how I got here and I hope you choose to follow along on our journey as we create füd you love, from plants (but you’d never know it!)