Our Story

This is the story of Mindful FÜD

The Sweet Journey

In a world where food choices have the power to shape the future, our story is one of resilience and reinvention. Our journey began not just with a business, but with a vision to redefine sweetness and sustainability. It all started seven years ago when Venessa, fueled by a passion for wholesome food and a desire to make a difference, embarked on a culinary odyssey. Armed with pots, pans, and an unwavering commitment to quality, she launched Feed Me Fit—bringing nourishment and joy to countless tables. But fate had more flavours in store...

A lifestyle change

The turning point came when Venessa embraced a plant-based lifestyle—a personal choice that sparked a deeper understanding. She realized that sweetness doesn’t have to come at the cost of our planet or its creatures. Fueled by this revelation, she transformed her business, partnering with Executive Chef Jake. Together, they gave birth to Mindful FÜD, where every jar of their unique vegan honey alternative is a delicious step toward a more sustainable, kinder world. This journey is not just about food—it's about making a real impact.

The journey wasn't without its trials

A devastating arson fire reduced her business to ashes, but instead of losing hope, something extraordinary happened—her community stepped up in a way that left her deeply moved. In just three days, over $20,000 was raised through a GoFundMe campaign, a powerful reminder of how compassion can rebuild dreams. Fueled by this incredible support, Venessa and Jake (now Executive Chef & Co-Founder) embarked on a new journey, driven by a renewed purpose: to create sweetness with meaning. Inspired by the fallen apples from local orchards, they developed BeeMindful Hunnie, a unique honey alternative, and BeeMindful Hunnie Hot, a spicier twist on the original. Both products, certified organic and vegan, not only deliver delicious flavour but also symbolize hope for bees and the planet we share.

Our Hunnie legacy

Mindful FÜD is a testament to the power of resilience, hope, and community. Born from the ashes of adversity and lifted by the love of those around us, our journey is one of purpose. With each jar of BeeMindful Hunnie, you’re not just tasting a delicious alternative—you’re savouring the sweet fruits of a mission to make the world kinder. Every spoonful is a reminder that from hardship blooms hope, and together, we’re making a brighter, more mindful world. Let’s sweeten the planet, one jar at a time!